The other name of Fredrik Kessiakoff is Carl Wilhelm, he was born on the 17th of May, 1980. Retiring from his cycling career at 34, when many cyclists would be at their peak, is a bit unusual. He is an elite bachelor who is now living his life in a whole different way and trying to balance it with his old life. One fact that was never really known about Fredrik was that at some point, he lost it and almost breached his contract with the team because of a simple dispute. Some people also don’t know that Fredrik Kessiakoff was the first Swede to wear the polka dot jersey known as King of the Mountains in Tour de France.

Speaking of jerseys, cycling teams are gradually beginning to wear casino branded jerseys. The idea of bringing sports associations to partner with the gaming industry was a good one because of the expansion of gambling and betting. This is now helping sports grow, and opening both sports and gambling to more people. Casinos have been establishing deals and sponsorships with major sports clubs.

Since sports always requires imminent growth and funding, these sports clubs are beginning to see the need for casino sponsorship. Being sponsored by casinos would be an advantage to them if they are going to secure the future of sports successfully.

The gambling sector as a whole ranked number eight among the top 10 sponsors of sports teams and events in Europe in 2012. This is a whole new twist in the betting industry as more and more casino companies are become sports sponsors. Sponsorships are a great way for casinos to invest in and support the development of cycling. Commercial gambling providers are intensifying promotions through sports sponsorship and earning a wide recognition by the sports community.